FAQs
What kind of video should I make?
What result are you looking for? A customer testimonial video will show social proof, which helps potential prospects see what your service or product has done for others. An internal training video will help align your team. A sizzle video will build up anticipation for a new product you plan on releasing soon. There are so many other videos that can be leveraged for very specific outcomes, so the first question to ask is what result you are looking for. Reach out to us and we can help you decide on what will create the impact you are looking for.
What’s the difference between hiring you guys (creative producers & video marketers) and my nephew who is great with a camera?
A great videographer will capture visually stunning video, whether through their own creative instinct or from a director. Aviator prides itself on starting out as this type of videography. But unless you are a movie producer hiring us to film a movie, you are more than likely here for business purposes. As creative producers with an affinity for business, marketing, and branding, we have experience in producing result driven videos.
Our creative direction enhances the brand message for the exact audience your video is intended for.
Unless the videographer or friend you are hiring has experience in marketing to a core audience, building a business, creating a return on business investment, understanding leverage of digital assets, how to interpret marketing research and data – all for the purpose of reaching your desired business outcome – we advise that a little more thought go into who you hire.
Lastly, our defined & organized process keeps things clear, aligned, concise, reliable and values your time every step of the way.
Will video really impact my business positively the way I want?
If by impact you mean helping unify your team, helping you save time internally & externally, presenting your brand in an authentic way that resonates with your ideal core market, conveying your product/service/message in a captivating way, and accentuating efficient processes (to name a few things), then yes, it will totally impact your business in a positive way.
What kind of videos can you create?
As with all projects, it comes down to what the core objective is. Once that is clear, we can create everything from product videos, brand awareness videos, video business cards, social media content, customer testimonials, sizzle ads, and more.
I can’t afford you guys right now, should I try to create videos and video marketing content myself?
Absolutely. Think of the end goal, the result you are hoping to achieve, and start creating content that will help bring about those results. The more you create, the more you will come into your own voice. This takes time, as does creating valid, executable, measurable, and profitable video content that markets and brands your company correctly and efficiently – but it can be done.
Aviator is here to help you save time, headaches, guessing, and resources on that effort, as well as to amplify the results you can get. We will be here when you are ready!